Data-Centric Digital Media & Email Marketing

WEBINAR

NAVIGATING
RETAIL MEDIA
FOR BRAND
SUCCESS

Data-driven insights to
grow brands
TUESDAY JUNE 11TH, 2024 – 1PM EDT
Available on-demand starting Weds. June 12th, 2024
Retail media has exploded as data privacy measures mount and shoppers' expectations for hyper personalized content increase. Retail Media Network ad spend will grow from 13% of digital ad spend in 2023 to 21.8% by 2027, per Insider Insights projection.

The proliferation of networks and a lack of clarity around metrics and ROI mean that navigating retail media can be a struggle. The way forward for brands is to build outstanding customer experiences and effectively engage shoppers through retail media networks.

After attending the webinar you'll...
  • Discover key insights on driving sales and growth in the evolving U.S. omnichannel retail environment.
  • Gain a deeper understanding of evolving consumer behaviors and retail media, which is crucial for adapting marketing strategies effectively.
  • Learn insights into forward-looking strategies that brands can adopt to remain competitive and relevant.
PANELISTS /
BRANDS:
Kroger Precision Marketing Logo
Reckitt Logo
Attendees can expect to hear panelists' insights on topics including retail media, consumer behavior, industry trends, marketing opportunities they plan to embrace for the coming year, and what is being left behind.
WHO SHOULD ATTEND THIS WEBINAR?
  • Brand Marketers
  • Agency Media Strategists
  • Media Buyers and Researchers
  • Analytics Professionals
  • CPG Marketers
Faraz Siddiqui - Reckitt
PANELIST:
Faraz Siddiqui
Vice President, eNutrition
Reckitt
Christine Foster - Kroger Precision Marketing
PANELIST:
Christine Foster
VP, Media Product
Strategy & Operations
Kroger Precision Marketing
Sarah Rivers - IGA
PANELIST:
Sarah Rivers
Director, Digital &
eCommerce Programs
IGA
David Fontanez - Response Media
PANELIST:
David Fontanez
SVP, Integrated Media Strategy
Response Media
Ami Sirlin - Response Media
MODERATOR:
Ami Sirlin
Chief Client Officer
Response Media